A friend asked me in the aftershow of the Is This The Rights Thing To Do? series of episodes (047, 048 & 049) How I would like to see things happen with music rights and the Internet, so here it is, or at least Part 1.
At Any Rate
This week Warner records pulled out of its deal with Last.fm because the money wasn’t good enough. See Gerd Leonhard’s take on the situation.
Music on the Internet is Virtual Inventory
- The three types of inventory
- Tracking inventory
Tracking Mechanism (code) for the inventory
- The 4 (or more) pieces of information the code holds
- Where the code resides
- Existing tracking capabilities
- No more sampling in place of actual tracking
- Retrofit back to songs with copyright of 1923 or later
- Must be in place by 2018
Comments From the Podcast Gallery
Next week will be the second part of this discussion Music and the Internet Part 2: The Implementation, where I talk about the roles of the Artist, ISPs, PROs and more in implementing this mechanism. Join me Live at 7:00pm CT on Thursday, June 19 or call in your Comments From the Podcast Gallery to 630.492.0487.
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